It doesn’t matter if you’re building your first website or redesigning a current one. Your web design agency should give you the best online presence possible for your brand. But question is, how do you choose a good web design agency?
Look for prospects.
Obviously, you need to look for prospects. Check out agency-ranking websites and see what’s on their list. You can also ask people around you, such as those you do business with. They might be happy to recommend the agencies behind their websites. Look around online. The idea is to get a few names on a list, and then you can begin vetting them.
Explore each web design agency’s website here.
There is probably no better indication of what a web design company can do for you than its own website. Take a look around the websites of those prospects you’ve listed and see how you like them. Aside from the overall feel of the design, pay attention to the navigation; load time; quality of images, graphics and videos; and even the content itself. All of these tell you about the standards that the agency will go by when you choose them to build your website.
Reviews are helpful in that they let you see into a potential web design agency’s capabilities and the quality of customer service they provide. However, it’s important to watch your source when reading these testimonials. It’s always best to stick to third-party consumer websites like Yelp, Angie’s List and even Facebook or Google. Avoid reading reviews on marketing websites because these will naturally be biased for the company being promoted and against its competitors.
Call the agency.
Lastly, spend time to call each of the agencies on your list and ask them questions about the possibilities of working together. A good agency will tell you about their process from the ground up and ask you around as many questions as you would ask them. These questions should mainly be about your goals, expectations, preferences and other things that help them produce the best result possible. Of course, they should also be polite and friendly but still professional. Very importantly, they should be easy to contact. No matter how great a web design agency sounds, if it takes forever for them to call or email you back, they can prove to be more of a liability than an asset in the end. Learn more about web design here: https://en.wikipedia.org/wiki/Web_design.